All these cars will be positioned as a premium alternative to the standard Citroen lineup. We don't have any details on the DS Inside concept at the moment, unfortunately, but it will come in due time. We will say we're a bit disappointed in the styling, given the name's history.

Along with the DS Inside, Citroen is announcing something of a personal reinvention. It has committed to a changed relationship with its dealerships, its customers and a new commitment to product. This reimagination of Citroen begins even with the brand logo, which has been designed as a pair of chrome boomerangs and goes all the way through to redesigned dealerships. On the product front they're saying we should watch out for product influenced by the Citroen Hypnos concept and the Citroen C-Cactus concept. If Citroen manages to follow through on all the promises made in the release below, it should be a pretty significant shift in perception. We'll see if it comes to pass.